https://philmart.in Phil Martin Thu, 05 Nov 2020 22:24:34 +0000 https://philmart.in en https://philmart.in/Slideshow Mon, 09 Apr 2018 20:21:42 +0000 Phil Martin https://philmart.in/Slideshow UX Researcher • Designer • Copywriter — San DiegoA passion for people and a knack for content strategy. I have a background in information systems, career experience in technical writing, and a masters degree in software management. I’ve spent years bridging the gap between platforms and users through product design and documentation. I became a UX Designer to better impact the usability of products through research, copywriting, and content strategy. https://philmart.in/Featured-Projects Mon, 09 Apr 2018 20:21:43 +0000 Phil Martin https://philmart.in/Featured-Projects Case Studies SDSU Global Campus Embrace life-long learning. Take courses, earn certificates, complete degrees. <img width="1000" height="711" width_o="1000" height_o="711" data-src="https://freight.cargo.site/t/original/i/1028253cee1cfc82f1ea9cd17fadc5a5cd71b26393ca80d7ada979fb965dc48b/SDSU-Cover.png" data-mid="88633888" border="0" src="https://freight.cargo.site/w/1000/i/1028253cee1cfc82f1ea9cd17fadc5a5cd71b26393ca80d7ada979fb965dc48b/SDSU-Cover.png" /> MakeWatch Watch creators make beautiful products.Buy from them directly on this video-led marketplace. <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/e2120ea40702ecc6dccccbc2ab84daabf3d6082f2d16b29f97c1abae2525971c/Feature-1.png" data-mid="48988979" border="0" src="https://freight.cargo.site/w/1000/i/e2120ea40702ecc6dccccbc2ab84daabf3d6082f2d16b29f97c1abae2525971c/Feature-1.png" /> America’s Hot 5 Browse music from upcoming Hip Hop artists.Discover and vote on hidden talent. <img width="2500" height="1778" width_o="2500" height_o="1778" data-src="https://freight.cargo.site/t/original/i/7d9856e723dff242b55cb5e5a14c5220107bdfc3999ace1edc53acd5a6eaea1e/AH5_Portfolio-Homepage.jpg" data-mid="49323508" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7d9856e723dff242b55cb5e5a14c5220107bdfc3999ace1edc53acd5a6eaea1e/AH5_Portfolio-Homepage.jpg" /> LetsLunchEat with startups.Discover hidden jobs. <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/d6cb6d2bef52a31e3bdd8f96f553a8b178b672b0b15a3eced4ab09150894368d/LetsLunch-Homepage-New-Background.png" data-mid="49323507" border="0" src="https://freight.cargo.site/w/1000/i/d6cb6d2bef52a31e3bdd8f96f553a8b178b672b0b15a3eced4ab09150894368d/LetsLunch-Homepage-New-Background.png" /> NPR Fact CheckFighting fake news.Reforming trust. <img width="1024" height="728" width_o="1024" height_o="728" data-src="https://freight.cargo.site/t/original/i/0702456f4965966f6aab3252c19b4829bd398ae8942be5ea066d1bea2540ab1b/NPRHigherQuality.png" data-mid="58139990" border="0" src="https://freight.cargo.site/w/1000/i/0702456f4965966f6aab3252c19b4829bd398ae8942be5ea066d1bea2540ab1b/NPRHigherQuality.png" /> https://philmart.in/SDSU-Header Thu, 20 Aug 2020 19:08:01 +0000 Phil Martin https://philmart.in/SDSU-Header Streamlining a Lifelong Learning Experience For over 40 years, SDSU’s Global Campus has expanded access to university programs for learners across the world. This is how we redesigned an outdated &amp; inconsistent university platform into a highly usable solution for both current and prospective students alike. https://philmart.in/SDSU-Intro Thu, 20 Aug 2020 19:07:54 +0000 Phil Martin https://philmart.in/SDSU-Intro San Diego State University is a renowned institution providing university education since 1897. As the Product Lead and Information Architect for this project, I conducted end-to-end research, design, and testing to overhaul the platform for ease of use, increasing usablity for both prospective &amp; currently enrolled students. Live InVision Prototype Design Specification GoalsConduct content analysis, user-centric research, and testing to redesign and develop a new sitewide design for SDSU Global Campus. Deliver designs and prototypes that serve as a proof-of-concept for our client’s vision. ResponsibilitiesEnd-to-end research, user interviews, competitive analysis, user flow development, content strategy, design &amp; prototyping, and testing. Timeline5 Month Contract Team- Product Design Lead- Front-End Developer - Full Stack Developer Designs Redesigned Home Page and Site Header The new Global Campus homepage treats visitors as potential students looking to learn. While the previous homepage is inundated with marketing material and news headlines, the redesigned homepage is focused on providing a launching point for students to find the material and pages they need. Need to find a specific program or area of study? The reorganized header is better organized to fit visitor needs. Not sure what kind of student you are? The What are you looking for? module funnels you to the right program, page, or resource. Want to inquire about a specific program? The inquiry module gets your question in front of a real human. <img width="1440" height="3456" width_o="1440" height_o="3456" data-src="https://freight.cargo.site/t/original/i/9158745f583b4212de9b04c94335a6a173d3b89b1332449e827b3d1aa6c88815/Home-Page---Site-Header.png" data-mid="87430487" border="0" src="https://freight.cargo.site/w/1000/i/9158745f583b4212de9b04c94335a6a173d3b89b1332449e827b3d1aa6c88815/Home-Page---Site-Header.png" /> New Program Page FormatA totally overhauled program page format affords a consistent browsing experience for students interested in a degree or certificate. The previous program pages displayed large walls of text with inconsistent information on how to actually apply. Our new program pages leverage a 3-tab system to toggle between Program Overview, Courses, and How to Apply. A floating contact module on the right margin gives users an easy way to chat, call, or email Global Campus staff. The program-specific inquiry module at the end of the page makes it easy to formally contact a professor or program manager. <img width="1440" height="3825" width_o="1440" height_o="3825" data-src="https://freight.cargo.site/t/original/i/47a2e362dbebb01c893963ebbb668b174e70df0fecec81bfdeb3c43ba68de53f/Program-Page.png" data-mid="87432194" border="0" src="https://freight.cargo.site/w/1000/i/47a2e362dbebb01c893963ebbb668b174e70df0fecec81bfdeb3c43ba68de53f/Program-Page.png" /> Consolidated Search The Global Campus platform has been classically burdened by a disjointed and separate search functionality, where Site Search, Courses Search, and Program Search all live on separate pages. The new Global Campus search page consolidates these search types into an easy &amp; filterable module. <img width="1440" height="1208" width_o="1440" height_o="1208" data-src="https://freight.cargo.site/t/original/i/8afc5b25c0159f225cbdbe5568e6c133c5c7b13b33e90bd92dce212fc3437f9f/Search.png" data-mid="87438335" border="0" src="https://freight.cargo.site/w/1000/i/8afc5b25c0159f225cbdbe5568e6c133c5c7b13b33e90bd92dce212fc3437f9f/Search.png" /> Shopping Cart &amp; Checkout Flow Users now add courses to a shopping cart right on the Global Campus site, rather than using an outside vendor. <img width="1440" height="931" width_o="1440" height_o="931" data-src="https://freight.cargo.site/t/original/i/2644c646f0c16890a9939c7fdb156a3699570571f73dfd771b45273b7af646eb/Checkout---1.png" data-mid="87438371" border="0" src="https://freight.cargo.site/w/1000/i/2644c646f0c16890a9939c7fdb156a3699570571f73dfd771b45273b7af646eb/Checkout---1.png" /> A consolidated checkout form brings a previously tedious 5-screen flow into one page. <img width="1440" height="2111" width_o="1440" height_o="2111" data-src="https://freight.cargo.site/t/original/i/21ee873a7d1a9d5e44634478a122c81a18069d7405fd5c2f97805ecc32d8e221/Checkout---2.png" data-mid="87438384" border="0" src="https://freight.cargo.site/w/1000/i/21ee873a7d1a9d5e44634478a122c81a18069d7405fd5c2f97805ecc32d8e221/Checkout---2.png" /> <img width="1440" height="2111" width_o="1440" height_o="2111" data-src="https://freight.cargo.site/t/original/i/9ecba631dd3067fed752e3dd67c7bf2760ea45ccdbe77e920c728147bcbc7a7d/Checkout---3.png" data-mid="87438385" border="0" src="https://freight.cargo.site/w/1000/i/9ecba631dd3067fed752e3dd67c7bf2760ea45ccdbe77e920c728147bcbc7a7d/Checkout---3.png" /> New User Profile Functionality Previously, all class registration and user profile information was managed on an outside platform, resulting in a disjointed experience between browsing Global Campus programs and managing enrolled curriculum. Now we pull all user profile information into an all-in-one account that lives on Global Campus. <img width="1440" height="1817" width_o="1440" height_o="1817" data-src="https://freight.cargo.site/t/original/i/572036503eece911047218ec5d7e81559788252de8a7b0a38f4bc8ce73772224/User-Profile---1.png" data-mid="87440248" border="0" src="https://freight.cargo.site/w/1000/i/572036503eece911047218ec5d7e81559788252de8a7b0a38f4bc8ce73772224/User-Profile---1.png" /> <img width="1440" height="1817" width_o="1440" height_o="1817" data-src="https://freight.cargo.site/t/original/i/a7117bb064559d7cc4f901af51760b616c4c5954d3f0aabc14bf5c7c0bd19be9/User-Profile---2.png" data-mid="87440249" border="0" src="https://freight.cargo.site/w/1000/i/a7117bb064559d7cc4f901af51760b616c4c5954d3f0aabc14bf5c7c0bd19be9/User-Profile---2.png" /> <img width="1440" height="1817" width_o="1440" height_o="1817" data-src="https://freight.cargo.site/t/original/i/96b55507e5029413ab52e45c6386996a49183532c2d3f8e87c3d92731e1059bc/User-Profile---3.png" data-mid="87440250" border="0" src="https://freight.cargo.site/w/1000/i/96b55507e5029413ab52e45c6386996a49183532c2d3f8e87c3d92731e1059bc/User-Profile---3.png" /> <img width="1440" height="1817" width_o="1440" height_o="1817" data-src="https://freight.cargo.site/t/original/i/7625bbd9de591a7e83bbf8ef95339601552a9837f9d0b9aed997a29a97feb51e/User-Profile---4.png" data-mid="87440251" border="0" src="https://freight.cargo.site/w/1000/i/7625bbd9de591a7e83bbf8ef95339601552a9837f9d0b9aed997a29a97feb51e/User-Profile---4.png" /> Overhauled Information Architecture and Content Strategy A totally revamped site map organizes various pages and resources into better categories for browsing visitors. <img width="21490" height="1706" width_o="21490" height_o="1706" data-src="https://freight.cargo.site/t/original/i/468069aefc30f0eec947eb941c3a1e3ace55bca9212603d0621acf7cf1cf678b/World-Campus-Proposed.png" data-mid="87439150" border="0" src="https://freight.cargo.site/w/1000/i/468069aefc30f0eec947eb941c3a1e3ace55bca9212603d0621acf7cf1cf678b/World-Campus-Proposed.png" /> Client Vision SDSU Global Campus needs a usability overhaul to bring it in line with current competition and best practices. The platform features a wide range of program offerings, but is inconsistent in how it displays and provides access to those offerings, making it difficult to spark interest &amp; convert prospective students. Project Requirements My assignment was to conduct comprehensive UX Design &amp; Strategy to develop new information architecture, content strategy, and functionality that bolsters usability of the Global Campus site.&nbsp;Eventually, I delivered a full design specification, along with a live prototype, functional user flows, and sitemap. Tasks • Research platform shortcomings &amp; industry competition • Conduct User Interviews with past, current, and prospective students • Hypothesize &amp; validate major user pain points • Iteratively develop prototypes alongside backend development • Test • Drupal 8 site migration &amp; development Research Market Competitors Our team identified and analyzed over a dozen key competing institutions around the country. Our goal was to evaulate areas of opportunity, and recognize low-hanging fruit that we lack at SDSU Global Campus. Some key features and content strategy we observed: • Key ‘getting started’ links &amp; resources • Digestible search functionality with filters for programs and courses • Home page tools that funnel the visitor based on the type of user they are. • Persistant modules for contact, messaging, and help • Consistent messaging heirarchy for pages and programs• User accounts and course management that live on the actual platform <img width="1200" height="725" width_o="1200" height_o="725" data-src="https://freight.cargo.site/t/original/i/3045b47aa1e38bc6a78cd786f9cee27c7b0f6d0aaa0d43ee45df6830e89f39ca/Competitor-Collage.png" data-mid="87718465" border="0" src="https://freight.cargo.site/w/1000/i/3045b47aa1e38bc6a78cd786f9cee27c7b0f6d0aaa0d43ee45df6830e89f39ca/Competitor-Collage.png" /> User Interviews With market research underway, I built a task plan and interviewed former, current, and prospective students to gain insights about the difficulties of lifelong learning and pain points of using the Global Campus platform. I also interviewed Global Campus staff, program coordinators, content writers, and marketing teams to understand the challenges of managing the large myriad of offerings that Global Campus provides. See the full User Interviews &amp; Insights here “I feel like I’m the forgotten child, (I) don’t have the resources that the other traditional students do”“I don’t have a go-to place to check on my enrollments, I rely on links from program emails”“It’s not clear whether I qualify to take a program, how do I even start applying anyway?”&nbsp; 5+ Topics Explored 11 Students Interviewed 20+ Staff Members Interviewed 10 Student Types Addressed 30+Major Pain Points Identified 15+Interview Hours Student Interview Findings • Finding program offerings is difficult, different Areas of Study are difficult to browse, hidden in menus, and are not easily accessed from main pages. • Students don’t realize they have a go-to portal to track their certificate enrollments and upcoming courses. It lives outside the platform and is usually only accessed during course registration. • Prospective students that visit program pages have trouble understanding first steps to enrolling in a certificate or applying for a degree • It’s hard to preview specific courses and see key related details from any page on Global Campus Staff Interview Findings • It’s hard to gauge student interest on specific programs - some program managers are outside the organization, and outreach to those managers is hard to track. • Global Campus help staff spend a majority of their time walking students through the application or course registration steps for various programs. • Resource pages on Global Campus lack organization and defined parent sections, making new content and information difficult to coordinate. • Pages for programs vary wildly in content structure in writing, and usually result in large walls of text. Research Conclusions Homepage needs to cater to users more, instead of mass marketing content, this page is an opportunity to help visitors understand the type of learner they could be at SDSU. Users need clearer access to their Global Campus portal. Visitors need opportunities to be to funneled to areas or programs of interest. Prospective students need clearer directions for applying for programs or registering for courses. Specific course details need to be directly accessible on Global Campus, especially when it comes to program pages. Staff writers need a standardized messaging heirarchy to follow.&nbsp; Header menus need restructing for better navigational clarity. Global Campus is underutilizing inquiry forms as an easy way to generate and track prospective student interest. The main Areas of Study page is cumbersome and needs an overhaul. https://philmart.in/SDSU-Focus-Areas Thu, 05 Nov 2020 19:41:46 +0000 Phil Martin https://philmart.in/SDSU-Focus-Areas Focus Areas I analyzed our site evaluation, interview findings, and market research to prioritize 8 major focus areas for design and development. Home Page Overhaul Renovate the home page to better treat visitors as customers, with a variety of useful modules rather than a slew of marketing material. Consolidated Search Functionality Implement a new all-in-one filterable search to facilitate keyword browsing. New Program Page Structure Standardize a new messaging heirarchy for program pages, with a clear format for listing available classes, course details, and instructions for registration. Standardized Inquiry System Implement program-specific inquiry forms to better track interest and support prospective students. New Program Registration and Course Checkout Flow Revamp the certificate enrollment and course registration flow to lower the barrier for interested students. Integrated User Portal for managing academics and enrollments Ease the account creation process and bring user profiles from the current outside portal to the Global Campus site. Combined ‘International’ Portal Bring the separate International programs site under the Global Campus umbrella. New Content Strategy &amp; Information Architecture Examine and reorganize page groupings and page children for easier and consistent navigation. https://philmart.in/SDSU-Design Thu, 05 Nov 2020 19:42:47 +0000 Phil Martin https://philmart.in/SDSU-Design Design User Flows With our focus areas developed, I mapped out key user flows for some of our most important functionality. This included high-interest use cases like course registration, home page modules, account creation &amp; profile navigation, the international student application, and more. Site Mapping &amp; Information Architecture A huge portion of this project was evaluating the overall site architecture to determine better menu groupings to consolidate content and make browsing pages more intuitive. I built a sitemap from the existing Global Campus site, then restructured the pages to fit a better browsing model. Full site map here <img width="21490" height="1706" width_o="21490" height_o="1706" data-src="https://freight.cargo.site/t/original/i/316f92729a0b27babfcde651660d25b1ae25adbc25548e853db9037203e34f55/World-Campus-Proposed.png" data-mid="87868557" border="0" src="https://freight.cargo.site/w/1000/i/316f92729a0b27babfcde651660d25b1ae25adbc25548e853db9037203e34f55/World-Campus-Proposed.png" /> Wireframing <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/da4001effd3d9d8e23558bf731f11d7a838f11ad6f3589e0beac25da9263aaef/668cccb3f734f342e07c0185e6d9a975.png" data-mid="87870576" border="0" data-scale="50" src="https://freight.cargo.site/w/640/i/da4001effd3d9d8e23558bf731f11d7a838f11ad6f3589e0beac25da9263aaef/668cccb3f734f342e07c0185e6d9a975.png" /> With an evolving understanding of our content strategy and user flow goals, I started developing wireframes to deliver our vision for a site redesign. All wireframes were built in Figma for easy collaboration with the core team and back-end development. <img width="1440" height="2205" width_o="1440" height_o="2205" data-src="https://freight.cargo.site/t/original/i/587207edc106b308e94970274521f8ec9349ad6bd606695a6191d17448959e70/Checkout-Flow---Third-Party-Billing.png" data-mid="87988370" border="0" src="https://freight.cargo.site/w/1000/i/587207edc106b308e94970274521f8ec9349ad6bd606695a6191d17448959e70/Checkout-Flow---Third-Party-Billing.png" /> <img width="1440" height="4571" width_o="1440" height_o="4571" data-src="https://freight.cargo.site/t/original/i/162567fad4a771ce15a6dc96ff25a134f72c192ca0c1c0704aa7e25c2dcc2410/Path-Module-Flow-1.png" data-mid="87988374" border="0" src="https://freight.cargo.site/w/1000/i/162567fad4a771ce15a6dc96ff25a134f72c192ca0c1c0704aa7e25c2dcc2410/Path-Module-Flow-1.png" /> <img width="1440" height="3002" width_o="1440" height_o="3002" data-src="https://freight.cargo.site/t/original/i/923a71981cd46d32f81c7437ad031e9675b40f99ccaa5b87c8acf548c6a62805/International-Home.png" data-mid="87988372" border="0" src="https://freight.cargo.site/w/1000/i/923a71981cd46d32f81c7437ad031e9675b40f99ccaa5b87c8acf548c6a62805/International-Home.png" /> <img width="1440" height="4571" width_o="1440" height_o="4571" data-src="https://freight.cargo.site/t/original/i/01e240abdf6687406803ea062edb455e735d11224ea73b866e44f7443351181d/Landing-Page-1.png" data-mid="87988373" border="0" src="https://freight.cargo.site/w/1000/i/01e240abdf6687406803ea062edb455e735d11224ea73b866e44f7443351181d/Landing-Page-1.png" /> <img width="1440" height="1677" width_o="1440" height_o="1677" data-src="https://freight.cargo.site/t/original/i/101abaa66397cb1f6f9993e42f0ff059bcfb9beed8be5a67c23742b20ea85f42/Pro-Certificate-in-Contract-Management---Enrollment-Flow-4.png" data-mid="87988377" border="0" src="https://freight.cargo.site/w/1000/i/101abaa66397cb1f6f9993e42f0ff059bcfb9beed8be5a67c23742b20ea85f42/Pro-Certificate-in-Contract-Management---Enrollment-Flow-4.png" /> <img width="1442" height="1703" width_o="1442" height_o="1703" data-src="https://freight.cargo.site/t/original/i/ec476c1dfe2f2105b94ded3401a8b29ed097ae07839e348963d7a492585776d3/Profile-Page---Main.png" data-mid="87988380" border="0" src="https://freight.cargo.site/w/1000/i/ec476c1dfe2f2105b94ded3401a8b29ed097ae07839e348963d7a492585776d3/Profile-Page---Main.png" /> <img width="1440" height="1701" width_o="1440" height_o="1701" data-src="https://freight.cargo.site/t/original/i/445d33c42cf83794550c9d3eb6981a1092adffbc2f26845263ba8bac3b5aad35/Profile-Page---Academics_ProgramDetails-Cert2.png" data-mid="87988379" border="0" src="https://freight.cargo.site/w/1000/i/445d33c42cf83794550c9d3eb6981a1092adffbc2f26845263ba8bac3b5aad35/Profile-Page---Academics_ProgramDetails-Cert2.png" /> <img width="1440" height="1701" 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src="https://freight.cargo.site/w/1000/i/4d86d67d4fab3306a882af7acbe8e9842b1e1b09e5d715f93966c5620ae6b0ce/Pro-Certificate-in-Contract-Management---Enrollment-Flow-2.png" /> <img width="1440" height="1677" width_o="1440" height_o="1677" data-src="https://freight.cargo.site/t/original/i/22b9a62be98b7a0fc8984dbd5ff948dc3b80f3fb6ebbb44f8b991b17ecd870f2/Pro-Certificate-in-Contract-Management---Enrollment-Flow-3.png" data-mid="87988376" border="0" src="https://freight.cargo.site/w/1000/i/22b9a62be98b7a0fc8984dbd5ff948dc3b80f3fb6ebbb44f8b991b17ecd870f2/Pro-Certificate-in-Contract-Management---Enrollment-Flow-3.png" /> <img width="1440" height="2205" width_o="1440" height_o="2205" data-src="https://freight.cargo.site/t/original/i/c8d004115f31b1ee617b870f1d40df89f53a14e38c2bd272b70e92fc32d3f311/Checkout-Flow---Electronic-Payment.png" data-mid="87988369" border="0" src="https://freight.cargo.site/w/1000/i/c8d004115f31b1ee617b870f1d40df89f53a14e38c2bd272b70e92fc32d3f311/Checkout-Flow---Electronic-Payment.png" /> <img width="1440" height="1701" width_o="1440" height_o="1701" data-src="https://freight.cargo.site/t/original/i/8aee8a5b7acd3cde8cbf2bd021324fc8c3e65b07efab5615c34d7b60cad64d4e/Profile-Page---Academics_ProgramDetails-Cert1.png" data-mid="87988378" border="0" src="https://freight.cargo.site/w/1000/i/8aee8a5b7acd3cde8cbf2bd021324fc8c3e65b07efab5615c34d7b60cad64d4e/Profile-Page---Academics_ProgramDetails-Cert1.png" /> <img width="1440" height="1880" width_o="1440" height_o="1880" data-src="https://freight.cargo.site/t/original/i/067e162507c3a14f6168d53c930a12cbdd14fafe6483fcc74d3bdbc177e16a08/Profile-Page---My-Academics.png" data-mid="87988381" border="0" src="https://freight.cargo.site/w/1000/i/067e162507c3a14f6168d53c930a12cbdd14fafe6483fcc74d3bdbc177e16a08/Profile-Page---My-Academics.png" /> <img width="1440" height="1685" width_o="1440" height_o="1685" data-src="https://freight.cargo.site/t/original/i/c0dd8ad3777b76621ef3ad9c5ff3aa16c8917669617043ee6834703b4ad36b79/Search---Courses-1.png" data-mid="87988384" border="0" src="https://freight.cargo.site/w/1000/i/c0dd8ad3777b76621ef3ad9c5ff3aa16c8917669617043ee6834703b4ad36b79/Search---Courses-1.png" /> <img width="1440" height="1685" width_o="1440" height_o="1685" data-src="https://freight.cargo.site/t/original/i/17a8b5e3023a79c22c50de4b66213191137b3d12480e5f0e86ea89948914b97d/Search---All.png" data-mid="87988383" border="0" src="https://freight.cargo.site/w/1000/i/17a8b5e3023a79c22c50de4b66213191137b3d12480e5f0e86ea89948914b97d/Search---All.png" /> <img width="1440" height="2667" width_o="1440" height_o="2667" data-src="https://freight.cargo.site/t/original/i/0102686fe258e809464752bfcab0ffc900ea3ebaee4269a43e1720d1b72687f3/B.S.-in-BA-V2---How-To-Apply.png" data-mid="87988393" border="0" src="https://freight.cargo.site/w/1000/i/0102686fe258e809464752bfcab0ffc900ea3ebaee4269a43e1720d1b72687f3/B.S.-in-BA-V2---How-To-Apply.png" /> <img width="1440" height="2667" width_o="1440" height_o="2667" data-src="https://freight.cargo.site/t/original/i/4862963c6979c7fdffd7a257040f17850ea4d34a34d0a8c9588841e980018b63/B.S.-in-BA-V2---Courses.png" data-mid="87988392" border="0" src="https://freight.cargo.site/w/1000/i/4862963c6979c7fdffd7a257040f17850ea4d34a34d0a8c9588841e980018b63/B.S.-in-BA-V2---Courses.png" /> <img width="1440" height="1685" width_o="1440" height_o="1685" data-src="https://freight.cargo.site/t/original/i/de0f18031524ddaae13c96c313d49a505029a5c410d06dd39eddc4ebe896e16c/Search---Programs-2.png" data-mid="87988387" border="0" src="https://freight.cargo.site/w/1000/i/de0f18031524ddaae13c96c313d49a505029a5c410d06dd39eddc4ebe896e16c/Search---Programs-2.png" /> <img width="1440" height="2205" width_o="1440" height_o="2205" data-src="https://freight.cargo.site/t/original/i/821ecc7515355d4ffd62910e74cb8c444f4e27a5d02955e4183c2883e922c3e8/Checkout-Flow---Confirmation.png" data-mid="87988395" border="0" src="https://freight.cargo.site/w/1000/i/821ecc7515355d4ffd62910e74cb8c444f4e27a5d02955e4183c2883e922c3e8/Checkout-Flow---Confirmation.png" /> <img width="1440" height="1701" width_o="1440" height_o="1701" data-src="https://freight.cargo.site/t/original/i/b757e0282cd5f3f650749173a53225b56f65c34e7a517058851c57ad484080dc/Shopping-Cart---Uncompleted-Prerequisites.png" data-mid="87988389" border="0" src="https://freight.cargo.site/w/1000/i/b757e0282cd5f3f650749173a53225b56f65c34e7a517058851c57ad484080dc/Shopping-Cart---Uncompleted-Prerequisites.png" /> <img width="1440" height="1701" width_o="1440" height_o="1701" data-src="https://freight.cargo.site/t/original/i/e40994b350476388c1d59985dbc6bc3189869afcfc8a60266aca5c63d24cf4d2/Single-Area-of-Study---Business.png" data-mid="87988390" border="0" src="https://freight.cargo.site/w/1000/i/e40994b350476388c1d59985dbc6bc3189869afcfc8a60266aca5c63d24cf4d2/Single-Area-of-Study---Business.png" /> <img width="1440" height="1685" width_o="1440" height_o="1685" data-src="https://freight.cargo.site/t/original/i/cf81069b47c90725db5f3e6328ff4a53c5b1fcb1f30bbe13c69832082f06e7fd/Search---Courses-2.png" data-mid="87988385" border="0" src="https://freight.cargo.site/w/1000/i/cf81069b47c90725db5f3e6328ff4a53c5b1fcb1f30bbe13c69832082f06e7fd/Search---Courses-2.png" /> <img width="1440" height="1701" width_o="1440" height_o="1701" data-src="https://freight.cargo.site/t/original/i/006a23af07b5b0e8c3cbd07f34755c4d6c9acd28898ada87408ca78c477dbdfc/Shopping-Cart---2-Items.png" data-mid="87988388" border="0" src="https://freight.cargo.site/w/1000/i/006a23af07b5b0e8c3cbd07f34755c4d6c9acd28898ada87408ca78c477dbdfc/Shopping-Cart---2-Items.png" /> <img width="1440" height="1685" width_o="1440" height_o="1685" data-src="https://freight.cargo.site/t/original/i/b68788de35ef571f89ab99453bd8cfa4f064c28762cc60b095c3d0935b13e8c9/Search---Programs-1.png" data-mid="87988386" border="0" src="https://freight.cargo.site/w/1000/i/b68788de35ef571f89ab99453bd8cfa4f064c28762cc60b095c3d0935b13e8c9/Search---Programs-1.png" /> <img width="1440" height="1701" width_o="1440" height_o="1701" data-src="https://freight.cargo.site/t/original/i/2aa3aadd0fef8dad6054e6e4031ed55e2b4e56005dfb35546b5748128447c6dd/Areas-of-Study.png" data-mid="87988391" border="0" src="https://freight.cargo.site/w/1000/i/2aa3aadd0fef8dad6054e6e4031ed55e2b4e56005dfb35546b5748128447c6dd/Areas-of-Study.png" /> Prototyping <img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/301dd81db9e4287ff105e956ff8292999e91b93a34f24c0a0a3e7345254f73e2/invision-1693574-1442615.png" data-mid="87870860" border="0" data-scale="50" src="https://freight.cargo.site/w/512/i/301dd81db9e4287ff105e956ff8292999e91b93a34f24c0a0a3e7345254f73e2/invision-1693574-1442615.png" /> During the wireframing process, I continuously mapped the new designs into a live InVision prototype to iterate on with management, development, and testers. Click here to visit &amp; browse the live prototype <img width="1215" height="860" width_o="1215" height_o="860" data-src="https://freight.cargo.site/t/original/i/4930d75f5ddd80e6a99995908d03a074964e07da27e930e4f50c4cbec23ee5ba/SDSU-World-Campus-Screens---InVision.png" data-mid="87881882" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/4930d75f5ddd80e6a99995908d03a074964e07da27e930e4f50c4cbec23ee5ba/SDSU-World-Campus-Screens---InVision.png" /> Iteration &amp; Development <img width="296" height="335" width_o="296" height_o="335" data-src="https://freight.cargo.site/t/original/i/a8eee6ae7cac4420f4707e63f6bdb15b04ce14aa55cc357d5897a849f58f2439/drupal-8-logo-isolated-CMYK-72_1.png" data-mid="88261211" border="0" data-scale="50" src="https://freight.cargo.site/w/296/i/a8eee6ae7cac4420f4707e63f6bdb15b04ce14aa55cc357d5897a849f58f2439/drupal-8-logo-isolated-CMYK-72_1.png" /> Next we started site migration from the current platform to Drupal 8. Program pages were updated with a new messaging heirarchy for content writers. We began the groundwork for program-specific inquiry forms, to track interest in programs. A user-profile framework was put together, where a major development restriction determined how much user-centric profile data we could migrate from our external course management vendor.Alongside the migration of the International portal into Global Campus, we built bulletin tools for International program staff quickly to publish updates to students.All the while, our designs kept considerations for mobile in mind. Responsive breakpoints, collapsing menus, and dynamic headers were all key in development. https://philmart.in/SDSU-Outcomes Thu, 05 Nov 2020 22:24:34 +0000 Phil Martin https://philmart.in/SDSU-Outcomes Outcomes Development Roadmap SDSU Global Campus is now in full redesign development, with designs and specification currently being used to dictate functionality across the board. Many content strategy changes already live, such as messaging heirarchy for program pages, as well as program-specific inquiry modules.User profiles &amp; course management, a key component of the redesign, is currently being integrated from the outside platform. The entire design process has been developed with mobile in mind, with responsive breakpoints, collapsing menus, and consolidating headers for mobile view. Learnings Global Campus was an exciting opportunity to add usability to the education-tech space. It was challenging to manage many external stakeholders &amp; needs into a central, usable hub; but provided valuable experience for future UX demands in comparable industries. https://philmart.in/MakeWatch-Header Thu, 10 Jan 2019 23:22:23 +0000 Phil Martin https://philmart.in/MakeWatch-Header Empowering Creators In today’s world, people are losing connection to the art and items they purchase and own. Meanwhile, artists and creators are struggling to convert their online presence directly into sales. This is how MakeWatch provides a video-led marketplace for patrons to discover brilliant makers, watch them create their work, and buy pieces from them directly. https://philmart.in/MakeWatch-Intro Tue, 15 Jan 2019 00:05:46 +0000 Phil Martin https://philmart.in/MakeWatch-Intro By capitalizing on the short-video browsing trends of recent years, MakeWatch is striving to create a simple and intuitive video-led C2C marketplace for Makers and Buyers. Creators can upload showcase videos that give an inside look at how handcrafted items are made, while buyers browse these videos and can easily purchase those items directly on the platform. As the Product Lead for this project, I conducted end-to-end research, design, and testing to evaluate the viability of the client vision, iterating to a value proposition with real value innovation for the product. GoalsConduct competitive analysis, user-centric research, and testing to hone in on a unique value proposition and product. Deliver designs and prototypes that serve as a proof-of-concept for our client’s vision. ResponsibilitiesEnd-to-end research, user interviews, competitive analysis, user flow development, content strategy, design, and testing Timeline8 Weeks - Ongoing TeamProduct Design Lead, Executive Producer, Full-Stack Developer DisclaimerOngoing contract – project documentation reflects work as of January 2018 Designs Easy video browsing combined with an online marketplace Opening MakeWatch puts you right into the action - immediately playing videos that showcase how creators make their beautiful products.Users can swipe ahead to see another video, or tap into a product page and buy for themselves. <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/56f7ea73bdd2131a9827a9b0709834b35a12be667f65f903b9b71f8d766f4c95/Feature-1.png" data-mid="48980066" border="0" src="https://freight.cargo.site/w/1000/i/56f7ea73bdd2131a9827a9b0709834b35a12be667f65f903b9b71f8d766f4c95/Feature-1.png" /> Intuitive creator profiles MakeWatch is all about helping creators present the best version of their work. A straightforward profile page makes it simple for consumers to browse a creator’s listings. From here, it’s easy to look at an item, see how it was made, like &amp; comment on a video, or buy the product yourself. <img width="1440" height="1049" width_o="1440" height_o="1049" data-src="https://freight.cargo.site/t/original/i/5378707954140bbeb3cca7cacfec68c941a7eaf903ef74257b938c9cc2ad76e0/Feature-2.png" data-mid="48980068" border="0" src="https://freight.cargo.site/w/1000/i/5378707954140bbeb3cca7cacfec68c941a7eaf903ef74257b938c9cc2ad76e0/Feature-2.png" /> Easy-to-use video &amp; listing uploader Listing a item for sale with a how-it’s-made video is clear &amp; easy for anybody. An intuitive product listing flow prompts for video, accompanying pictures, captions, and other details. A post preview ensures that a item listing will look the way you expect it to. <img width="1440" height="2110" width_o="1440" height_o="2110" data-src="https://freight.cargo.site/t/original/i/7bd8bb25daece4f22c09a327cf1e588b7d44b7fc80b9c8b4e6e64df4b6edf73c/Feature-4.png" data-mid="48980070" border="0" src="https://freight.cargo.site/w/1000/i/7bd8bb25daece4f22c09a327cf1e588b7d44b7fc80b9c8b4e6e64df4b6edf73c/Feature-4.png" /> Straightforward sign up and login flows for both creators &amp; consumers An efficient sign up flow gets users running on the platform fast, and helps creators define their brand. <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/ba539519b5616f9570adf014fe50d17b54250dc685b3ed267e053d444966145a/Feature-3.png" data-mid="48980069" border="0" src="https://freight.cargo.site/w/1000/i/ba539519b5616f9570adf014fe50d17b54250dc685b3ed267e053d444966145a/Feature-3.png" /> Initial Client Vision A platform that helps artists and makers to showcase their creative process online through video-hosting &amp; livestreaming, providing them with creative direction and opportunities to build branding. Project Requirements I was tasked with conducting comprehensive UX Strategy to repeatedly explore the market and research users on both sides, honing in on a value proposition that fit our vision.Eventually, we pivoted to a product vision with untapped value innovation in the current market. Develop Value PropositionHypothesize Customer SegmentsConduct User InterviewsConduct Competitive Research &amp; AnalysisIterate on Value Proposition &amp; Customer Pain PointsPrototypeTest Value Proposition A social broadcasting &amp; video hosting platform where artists can record, edit, post content, and livestream for users to discover and interact with those artists. We imagined livestreaming and video-making so easy, it would influence artists to start showcasing their process. Research Market Competitors Identified and analyzed over 25 direct and indirect market competitors <img width="1200" height="687" width_o="1200" height_o="687" data-src="https://freight.cargo.site/t/original/i/05ec42c906da8cf5016cd75200ba5f1cf7065c6510b427684c017ab9e08dda16/Direct1.png" data-mid="34700233" border="0" src="https://freight.cargo.site/w/1000/i/05ec42c906da8cf5016cd75200ba5f1cf7065c6510b427684c017ab9e08dda16/Direct1.png" />Direct Competitors I found a number of platforms and services that we considered as direct competitors to our value propositon. Their key features included: Livestreaming Short-video hosting In-product video editing Social media features Indirect Competitors I also identified notable products that offered competing features &amp; competition. Key features: Video animation assets Promotional video making Content creation monetization <img width="1201" height="638" width_o="1201" height_o="638" data-src="https://freight.cargo.site/t/original/i/4c80758fcfadf2d3929d59deb2acf84c031fdc112d1c2c184cd502aef2bc7f62/Indirect.png" data-mid="34700196" border="0" src="https://freight.cargo.site/w/1000/i/4c80758fcfadf2d3929d59deb2acf84c031fdc112d1c2c184cd502aef2bc7f62/Indirect.png" /> Competitive Analysis I combined research findings from these competitors into an ongoing competitive analysis matrix to build a comprehensive snapshot of the market landscape. <img width="1889" height="798" width_o="1889" height_o="798" data-src="https://freight.cargo.site/t/original/i/2634812d874a23250c8195bccd00478c78cc5a79f52037a1c1ec7d57497438e9/Competitive-Analysis---Portfolio.png" data-mid="34801231" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/2634812d874a23250c8195bccd00478c78cc5a79f52037a1c1ec7d57497438e9/Competitive-Analysis---Portfolio.png" /> User Interviews With market research underway, we built a task plan and interviewed both consumers and creators to gain insights about the video-platform space. I reached out to a number of creators on platforms like Instragram, TikTok, and Etsy - offering a small cash incentive for a 30 minute phone interview. “I’m scared to share videos of my creation process if the videos don’t look nice or seem unpolished” 22 Questions Asked 11 Creators Interviewed 6 Consumers Interviewed 5 Content Categories Addressed 10+ Major Pain Points Identified 7 Interview Hours Compiled findings into a dynamic Trello board to organize responses and identify insights <img width="1917" height="1031" width_o="1917" height_o="1031" data-src="https://freight.cargo.site/t/original/i/72a04dd137f200aa421bad137c0ffd168846d21ebbd54929559bc89ebce27222/Trello-Interviews-V1.png" data-mid="35454385" border="0" src="https://freight.cargo.site/w/1000/i/72a04dd137f200aa421bad137c0ffd168846d21ebbd54929559bc89ebce27222/Trello-Interviews-V1.png" /> Market Research Findings • Successful social video platforms make it easy to immediately start watching content. • Most video-sharing platforms don’t have tools to help novice video makers make content. • There are many social video platforms to show and share work, promoting branding, and gaining exposure. • However, none of these platforms directly provide a marketplace for selling work. Interview Findings • People don’t want to reveal secrets about their creative process, there’s not enough incentive. • People use 3rd party apps to make video, THEN upload to social media. • Creators don’t want to share unpolished content. • Prospect of an easy-to-use video editor is not enough incentive to start using a new product. • Branding is nice, but the common desire is to make money Research Conclusions There are already numerous video and social platforms for showcasing work, and our product idea does not provide any incentive for creators and viewers to use our product. We realized that building a product that provides creative coaching to creators is labor intensive, expensive, and lacks scalability. https://philmart.in/MakeWatch-New-Vision Wed, 16 Jan 2019 23:43:16 +0000 Phil Martin https://philmart.in/MakeWatch-New-Vision Changing Gears A New Vision After hours of deliberation looking through our research and interview feedback, I proposed to pivot our product to a new proposition with a concise vision: A simple video-led marketplace and social platform, where creators &amp; artists can showcase how-it’s-made videos of their products, selling directly to viewers browsing the app. Value Innovation Pursuit of differentiation and Low Cost, creating a leap in value for both buyers and the company <img width="308" height="353" width_o="308" height_o="353" data-src="https://freight.cargo.site/t/original/i/4709e5d3bf11b0d5873a022df9de9c0378f4db1a26fc27e117bca357cc6582a5/cost-1-600x520-crop.png" data-mid="34801944" border="0" src="https://freight.cargo.site/w/308/i/4709e5d3bf11b0d5873a022df9de9c0378f4db1a26fc27e117bca357cc6582a5/cost-1-600x520-crop.png" /> Creators upload short videos showcasing creations, and consumers browse these videos - able to buy the items directly from viewing. <img width="726" height="760" width_o="726" height_o="760" data-src="https://freight.cargo.site/t/original/i/df0cb543841fff20303bb2340d8bdd2e0eaa40eb1f45c6281042b73c6f3b0a80/Overview.png" data-mid="34801549" border="0" data-scale="70" src="https://freight.cargo.site/w/726/i/df0cb543841fff20303bb2340d8bdd2e0eaa40eb1f45c6281042b73c6f3b0a80/Overview.png" /> User Feedback To validate our new proposition, we needed to prove a key hypothesis: People are more likely to purchase products if they see the process of them being made.This is a fairly easy assumption to make, with established companies like Apple publishing popular ‘how-it’s-made’ videos of their products, as well as small-scale sellers on platforms like Etsy showing their creation process on their store pages. Tasks Build new interview task plan Conduct fresh user interviews Address new customer segment hypothesis &amp; new pain point hypothesis Validate our major assumptions Example Interview Questions “What do you think is missing from platforms where you promote your items for sale?” “Have you ever had items for sale on multiple platforms at the same time?” Have you thought about creating videos that showcase how you make your products? Why or why not?” “How does seeing an item being made affect your perception of that item?” “Tell me about the last time you bought or ordered a ‘crafty’ or ‘artistic’ item.” “When you’re choosing between similar items online, what helps you choose?” Satisfying Personas The MakeWatch platform is built around two main user types, each with their own pain points, goals, and needs: Creators: Artists and makers that can upload videos to showcase their pieces, with embedded links to sell those pieces directly to users. Consumers:Everyday users that browse the platform, discover creators, watch creators make pieces, and easily buy those pieces. Based on user feedback, I created personas for an aspiring artist and a typical consumer. <img width="1130" height="745" width_o="1130" height_o="745" data-src="https://freight.cargo.site/t/original/i/aa085b2c9995243169f75f6adcc1716dc78dd2c175e95e41cb6d3e614fee4bb3/Judge-Persona-Copy.png" data-mid="35379976" border="0" src="https://freight.cargo.site/w/1000/i/aa085b2c9995243169f75f6adcc1716dc78dd2c175e95e41cb6d3e614fee4bb3/Judge-Persona-Copy.png" /> <img width="1130" height="745" width_o="1130" height_o="745" data-src="https://freight.cargo.site/t/original/i/6deadaa12f5a547a33218aaabc238dbc1c58410783de4d3682d13e5cbcd54963/Artist-Persona-Copy.png" data-mid="35379975" border="0" src="https://freight.cargo.site/w/1000/i/6deadaa12f5a547a33218aaabc238dbc1c58410783de4d3682d13e5cbcd54963/Artist-Persona-Copy.png" /> Prioritizing Features To satisfy needs from our personas and research, we prioritized our features with a MoSCoW Method table to identify initial design needs for an MVP. <img width="1093" height="763" width_o="1093" height_o="763" data-src="https://freight.cargo.site/t/original/i/1e3314b1018fc7e4f4ae42c4b0b35599f2142a0c25beb2f1945cdd49a363207c/MoSCoW-Portfolio-2.png" data-mid="35457812" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/1e3314b1018fc7e4f4ae42c4b0b35599f2142a0c25beb2f1945cdd49a363207c/MoSCoW-Portfolio-2.png" />